Duracell Vs Amazon Batteries: The Ultimate Comparison

In terms of manufacturing experience and better brand value, Duracell beat Amazon. But that is not all to resolve Duracell vs Amazon batteries debate.

Different battery types from both brands come with pros and cons. So, it all depends on the parameters that matter to your certain needs.

In this article, I have gathered enough data on both brands and presented them in a simple matter so that you can choose one without any hesitation.

About Duracell Batteries

When it comes to brand value, Duracell is undoubtedly ahead of Amazon batteries.

Duracell batteries are not only popular in the US but also have a strong presence all over the world.

The brand originated in the 1920s through the hard work and brilliance of Samuel Ruben and Philip Mallory.

Initially, the company name was P. R. Mallory Company. Later, it went through lots of mergers and acquisitions and continued its growth.

The story of the final acquisition and being a part of the famous Berkshire Hathaway is interesting.

Procter & Gamble handed Duracell over Berkshire Hathaway and requested the company to transfer its shares to P&G.

Benefits of Using Duracell Batteries

  • With the help of advanced battery technologies, Duracell batteries can promise longer runtime and shelf life.
  • Due to Duracell’s unique resealable packaging, you can use and restore the batteries saving lots of money.
  • Different package sizes and affordable pricing make Duracell batteries desirable.
  • You can recharge and use Duracell C batteries up to 400 times and they have a shelf life of almost 5 years.

Best Duracell Batteries

  1. Duracell AA Alkaline Batteries
  2. Duracell AAA Alkaline Batteries
  3. Duracell 9V Alkaline Batteries

About Amazon Batteries

Despite being a new company compared to Duracell, Amazon Basics batteries have made a stronghold in the industry.

Within a very short time, Amazon batteries have managed to gain the trust of its customers.

The secret is in their affordable pricing and reliable performance. Though Amazon markets this brand, it is not clear about the manufacturer of their batteries.

The best thing is that you can buy any amount without paying a premium price. From 4 counts to 100, different package size makes it convenient for all users.

Also, the product line includes both rechargeable and non-rechargeable batteries for various applications.

Almost all of its AA and AAA alkaline batteries last up to 10 years in storage. Now, let’s talk about the benefits of buying Amazon battery packs.

Benefits of Using Amazon Batteries

  • Durable construction and use of premium materials ensure long service life.
  • The outer shell and advanced sealing technology make the batteries leakproof.
  • Though the batteries come with metal bodies, the anti-corrosion components prevent rust.
  • Affordable pricing and different size make them highly affordable for all.

Best Amazon Basics Batteries

  1. Amazon Basics AA
  2. Amazon Basics AAA
  3. Amazon Basics C Cell All-Purpose Alkaline Batteries
  4. Amazon Basics D Cell All-Purpose Alkaline Batteries

Duracell vs Amazon Batteries: What Are the Main Differences?

The table below gives an overview of the two battery brands.

 DuracellAmazon Basics
TechnologyNorth AmericanJapanese
DurableYesNot as much as Duracell
PriceSlightly expensiveMore affordable

Key Factors Before Choosing Between Duracell and Amazon Batteries

Though both Amazon Basics and Duracell produce alkaline batteries, there are some differences in manufacturing technology, pricing, and several other aspects.

Battery Technology:

According to some unverified sources, Amazon batteries are made using Japanese technology. And, Duracell has North American alkaline battery technology.

The interesting fact is that almost 60% of all alkaline batteries follow the North American standard. Both are great, and independent testing shows that their performances are identical.


In terms of shelf life, both offer 10 years in storage which is common in all alkaline batteries. But there is a difference when the batteries are in use.

According to users, Duracell batteries tend to last longer than Amazon cells. The tie-breaker between Amazon Basics batteries vs Duracell can be durability.


I have gone through the prices of different pack sizes from both Duracell and Amazon batteries. The latter offers better pricing which makes it one of the highest-selling products.

Market analytics show that nearly 4% of all AmazonBasics sales come from their battery product. But that doesn’t mean that Duracell is way behind Amazon batteries.

Frequently asked Questions (FAQs):

u003cstrongu003eAre Amazon batteries good?u003c/strongu003e

If you are looking for the most cost-effective battery brand, Amazon Basics will not only be good but the best for you.

u003cstrongu003eWho Makes Amazon Batteries?u003c/strongu003e

As per the company information, Amazon uses Japanese battery technology to manufacture its batteries in Indonesia.

u003cstrongu003eWho makes Duracell batteries?u003c/strongu003e

Some of you will be surprised to know the name of the Duracell car battery manufacturer. It is the famous East Penn Manufacturing Company.

u003cstrongu003eWhere are Amazon batteries made?u003c/strongu003e

I have already answered the question above; Amazon Basics batteries are made in Indonesia.

u003cstrongu003eHow do Amazon batteries compare to Duracell?u003c/strongu003e

It is hard to answer this question in one line. According to some independent testers, Amazon batteries have approximately 88% capacity of Duracell batteries. Again, it is an oversimplified answer that needs some explanation.

Finally, Duracell or Amazon Batteries, Which One to Buy?

When it comes to Duracell vs Amazon batteries, the line that separates them is very thin.

Considering the price and real-life performance of both name brands, I can say that Amazon Basics is a good choice.

At such an affordable price point, you won’t be able to get Duracell batteries.

But those who have already a good experience with Duracell and don’t want to try a new brand may stick with their loyalty to Duracell.

And, if you are buying rechargeable or single-use batteries for the first time, I will definitely suggest you try Amazon batteries.

One thing you must always keep in mind is that Amazon batteries are not as durable as Energize or Duracell.


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